September 23, 2023
The Four Pillars of SEO

The Four Pillars of SEO

If you’re interested in getting ranked higher for keywords related to your niche, you must know the three pillars of a SEO agency, including Link building, content strategy, and Authority and Trustworthiness. These pillars are critical for any website to succeed on the search engine results page (SERP). Each of these pillars is essential for your website to be found online, but they are not the only factors contributing to your site’s ranking.

Link building:

It is proven that your content plays a crucial role in increasing your search engine ranking. By attracting high-quality backlinks, you increase the chance of being found by search engines. Effective link building is to create valuable content and post it on other websites. It is essential to include a link on your website, and the more backlinks you get, the higher the chances that you’ll appear in search results. Here are a few of the most effective ways to achieve this.

Content strategy:

To increase traffic coming to your website, you must implement a content strategy. In addition to creating and distributing quality content, you must also study the audience that is being targeted. Then, you can implement the right tactics to improve your traffic. Creating a content strategy is crucial to increasing your ranking in search engine results. To make the most out of it, you need to have a thorough knowledge of the three pillars of SEO.


For your website to be visible in Google’s search results, it must be authoritative. The search engine must measure the relevance of your content and its authority. The more authoritative your content is, the more likely your site will rank high. Search engines can recognize that helpful, authoritative content is sought after above others. The goal of search engines is to match human craving for authority.


Search engine ranking is affected by the trustworthiness of a website. Although Google doesn’t use this concept, Yahoo did and patented it. TrustRank was an algorithm that measured how trustworthy a website was based on how many times the website was clicked on. A higher TrustRank equals more trust. But how do you measure trustworthiness? How does it relate to link quality?