The 4 Elements of a Great Website Design

The 4 Elements of a Great Website Design

When launching a new website, navigation is the first thing that comes to mind. Then, there’s the color palette, typography, and silo architecture. After these elements are chosen, you can focus on the rest. But how do you decide what goes on the homepage? If you’re unsure, hire professional WordPress development services. We’ll talk about the most important elements of a great website design.


The navigation on a website is often overlooked, yet it’s an important component of a successful site. 50% of internet users can guess the content they’re looking for based on the standard navigation structure. That means that half of all visitors will never find what they’re looking for! The good news is that quick and simple navigation can help to solve this problem. Use a heat map to help determine the most popular elements in your navigation.


A web designer should pay close attention to the type used in their site. While anyone can write a paragraph of text, it takes a skilled eye and knowledge of the principles of good typography to make the content stand out. By combining proper letter spacing and line height with the right type size, web designers can create a website with a clear and consistent message. Good typography can guide readers through the site and be a design element that creates a sense of identity and brand recognition.

Color palette:

A website design’s most overlooked design element is the color palette. A good color palette makes your site stand out from the crowd and conveys trustworthiness to your visitors. It should contain a variety of warm and cool hues. Warm colors are a good choice for websites that have a contemporary design. Cool colors are best used in conjunction with cool colors to convey a sense of calm. Cool colors include shades of blue and violet with accents of red and orange. The contrast will draw the eye to the right place.

Silo architecture:

Silo architecture is an effective way to organize your website’s pages. Instead of putting all your content on one main page, use subpages and separate sections for every type of content. It’s also great to keep search engine spiders happy and elevate your website’s SERP rankings. To ensure your silos are effective, keep your site’s navigation simple and clear.